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Laval, QC – August 2025 – CENTURY 21 Canada continues its streak of expansion in Quebec with the opening of CENTURY 21 Avenue in Laval, led by Josie Gammiero.
Josie has been in the Canadian real estate industry since 2005 and quickly developed a specialization in commercial real estate. In 2008, she took on the commercial portfolio of a large Quebec corporation, and when that grew to require more agents, she struck out to start her own office. “I was with another brand for many years, but during the COVID-19 pandemic, I sold my agency,” she recalls. “A few years later, I decided to start again, rejoin CENTURY 21, and use all that I had learned about commercial real estate in this new venture.”
The main difference between commercial and residential real estate, Josie explains, is that it feels like a completely different language. “Most people who get into residential real estate have a difficult time making the transition over to commercial. There are different ways to get leads, different methods to guide clients through purchases, and there’s very little communication between those working with residential properties versus commercial. My goal is to help agents achieve success in this space, so I’ve built out a training program that will give interested individuals the language and tools they need to understand this side of the industry.”
Josie’s training program gives Continuing Education credits as required by the OACIQ and will be the cornerstone for her brokerage. “I’ve mastered commercial real estate and a lot of agents are interested in the field, so my goal is to give them the training they need to succeed in it. Whether they’re just with my office, with C21, or with another brand, I want all agents to be able to learn the language of selling commercial properties.”
Josie’s training is coming at an opportune time for agents wanting to dive into commercial properties, especially in Quebec. “There’s a big, big demand for commercial properties here, Quebec is known for their industrial spaces. A lot of small businesses need room and redevelopment is constantly happening.”
C21 Avenue is aiming to have ten agents on the roster by the end of this November, with growth of up to 100 agents within the next two years. The growth Josie aims for is part of the overall upward trajectory that C21 Canada has had in Quebec in recent years, and part of her reason for choosing the Canadian legacy brand.
“I’ve worked with other brands that were strictly commercial and that restricted how much I could grow. I want to sell commercial properties while also taking advantage of the mass market residential space, and when CENTURY 21 Canada reemerged in this province, I saw an opportunity to grow my new brokerage with a brand that wasn’t so saturated. I like the challenge of helping bring the brand back bigger and better than before, and I like that I have the freedom to grow in multiple markets.”
Sebastien Bonnerot, recently named Senior Vice President of National Growth and Development for C21 Canada, has been spearheading the brand’s resurgence in Quebec for the past two years. In signing C21 Avenue, he’s also advancing the brand’s renewed focus on the commercial space. “This is a great opportunity for those who have only focused on residential properties to grow their business, and the sector is ripe with opportunities,” he explains. “As a brand, we need to provide the right training for interested agents, and Josie has done so much to open doors into this market. We’re proud to have her back with the brand, and we can’t wait to see how C21 Avenue grows within the next five years.”
CENTURY 21 Avenue officially opened its doors in September of this year. It joins CENTURY 21 Pro-Solution and CENTURY 21 Experience serving the city of Laval.
