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CENTURY 21 Canada announces the appointment of Sébastien Bonnerot as Senior Vice President Strategic Growth. This promotion underscores the brand’s commitment to expanding its footprint into the commercial real estate space and providing new revenue paths for its brokers.
Bonnerot brings a robust 15-year history within the CENTURY 21 system. Starting as an agent in 2010, he quickly transitioned to leadership roles, serving as Team Leader for one of the network’s top teams between 2012 and 2022. In 2015, he founded his own office, CENTURY 21 Élite, which is now recognized as one of the top brokerages in the CENTURY 21 Canada system. “Having hands-on experience as an agent, team leader, and broker/owner has prepared me exceptionally well for this new national mandate,” says Bonnerot.
In recent years, Bonnerot took on a new mission within the brands leadership team of expanding the brand’s presence in Quebec. “Showcasing the C21 value in Quebec is a strong opportunity for us. We have spent the last few years refocusing our efforts into creating an enhanced value proposition that provides Quebec network members with the quality tools and tech they associate with our brand.”
In his new role, Bonnerot’s immediate focus will also be to lead the relaunch and expansion of CENTURY 21 Canada’s Commercial Real Estate offering. “A lot of agents and brokers in the residential space are looking for ways to grow their business, and commercial real estate is a ripe sector to tap into,” Bonnerot states. “As a brand, we need to provide the tools and training to support our network if they choose to branch out and become more active in the commercial market.”
Additionally, Bonnerot will be helping C21 Canada brokers grow their ancillary revenue, an increasingly important pillar for brokerage success. Brokers will soon offer the new ‘Mortgage Monitor’ tool, allowing their clients to easily track their home equity and be alerted when opportunities for refinancing arise. The ‘Home Hub’ tool that the brand is currently rolling out creates direct referrals between C21 Canada agents and the mortgage agents from their sister company CENTUM. This marks a step towards larger integration for both brands under their parent company, Charlwood Pacific Group.
“By developing complementary income streams, brokers can strengthen their financial stability and ensure their offices remain resilient, even when real estate markets experience a slowdown,” he says. His hope is that long term diversification supports long-term sustainability and positions CENTURY 21 Canada offices to thrive in all market conditions.
“This appointment is an exciting step forward for our network,” says Martin Charlwood, President and CEO of CENTURY 21 Canada. “Sebastien’s experience and leadership align perfectly with our commitment to growth, both for the brand and for every individual broker. His focus on strategy, innovation, and brokerage success will help our offices strengthen their businesses, expand their reach, and continue to deliver the exceptional service that defines CENTURY 21 Canada.”
CENTURY 21 Canada operates over 400 offices from coast to coast. The brand will be celebrating their 50th anniversary in March 2026.
