Entrepreneur magazine list ranks brands with greatest growth in past year
March 9, 2021, Vancouver— Entrepreneur magazine has released its annual list of Fastest-Growing Franchises, and CENTURY 21 Real Estate LLC takes the number one spot in the 2021 rankings. The fastest-growing ranking is based on the net total new units worldwide from July 2019 to July 2020. (In previous years, only US and Canadian unit growth was considered—2021 marks the first year that the ranking is based on systemwide growth, in recognition of the increasingly global nature of franchising.)
“This is very exciting news for the company,” says Vice Chairman and CEO of CENTURY 21 Canada Martin Charlwood. “We know this is a great brand to be associated with, and it looks like the rest of the world is seeing the value of the brand as well.”
The success on the global stage is evident in Canada. In 2020, CENTURY 21 Canada had 13 of its existing franchises renew with the company. It also had nine new franchises open its doors, and another two so far in 2021. “We feel we offer the best value for REALTORS®—from technology, to training and culture,” says Executive Vice-President Brian Rushton.
CENTURY 21 has been operating in Canada for 45 years and its franchise owners and Realtors also rank highly in global rankings. In 2020, Mark Li from CENTURY 21 Leading Edge Realty in Toronto was the #1 Producer in the world, and The Goodale Miller Team from CENTURY 21 Miller Real Estate was the number one team. Canada also had seven of the top 21 companies in the world and ten of the top 21 offices.
Charlwood adds, “This past year once again confirmed that owning real estate is very important to Canadians as many people have really assessed their surroundings with purpose, and we are happy to have our Realtors deliver the gold standard to clients from coast to coast.”
New logo and redesign invigorates the brand
The renewed interest in the brand is no surprise to some Canadian network members. Troy Vaillancourt, broker of CENTURY 21 Shield Realty in Cornwall, Ontario, credits the new logo and brand design for modernizing the CENTURY 21 image in consumer’s minds. He had been with another brand for many years when he was approached to be an owner at CENTURY 21 in 2017.
“I originally saw CENTURY 21 as a dated company but liked the legacy it has in Canada and around the world. Once the new brand identity was launched in 2018, I noticed a real shift in the perception of the brand. Now, knowing everything that CENTURY 21 Canada offers to real estate professionals and consumers, it doesn’t surprise me that more people are seeing the value of the company.”
Vaillancourt lives and works in a smaller community and says that he’s certainly seeing how the brand now appeals to a younger demographic. CENTURY 21 has always been part of local communities in Canada, raising more than $11 million for Easter Seals since 1978. “The culture feels like a family business even though we are all independent franchises across the country.”
March 5, 2021, Pickering— Longtime CENTURY 21 Sales Associate Mohammed Ashraf is opening his own franchise in Pickering, Ontario. CENTURY 21 Kingdom is now open on Kingston Road.
Ashraf has been with CENTURY 21 Canada for 18 years—four in Alberta, then fourteen in the Greater Toronto Area. He recently obtained his broker license. Before he was in real estate, Mohammed was in the banking industry.
“I was ready to take the next step in my career,” says Ashraf. “Throughout my life, I’ve developed the skills to manage and inspire others. When you add that to my background in real estate, I know I can be a successful franchise owner.”
Knowing that he wanted to open his own franchise, Ashraf actually left CENTURY 21 two years ago, just to see how other real estate offices and franchises worked. When it was time to open his own, he knew he wanted to return to C21. “What they offer agents and owners is unparalleled. I feel like I’m getting the whole package.”
CENTURY 21 Canada Executive Vice President Brian Rushton is happy to have Mohamed back with the brand. “We love it when our agents stay with us to become franchisees. In this case, Mohamed even looked elsewhere, but realized that we can help him grow better than any other brand.”
Ashraf has ambitious goals and hopes to have 20-25 agents by summer. By the end of the year, he hopes to grow to 40-50 agents. He plans to establish himself in the market by offering great training and an inspiring culture.
Brandon Nimigon is the new owner and Broker of Record of CENTURY 21 Granite Realty Group Inc. Brokerage in Haliburton, Ontario. The former owners, Andrew and Anne Hodgson are stepping back from their leadership role but will continue to be sales representatives and help Brandon take over the business they built up over the past several years.
Brandon started his real estate career five years ago with CENTURY 21 Granite with the long-term goal of one day becoming an owner. In November, Andrew and Anne decided they wanted to switch their focus and, while it was earlier in his career than expected, Brandon knew it was the right step for his career.
“Over the last five years and through my recent transition to owner, the vast array of trainings for REALTORS® at any level and the endless support from other C21 members and head office are just some of the reasons why I continue to choose CENTURY 21,” he says. Brandon plans to use the C21 training tools and his own mentoring skills to help get new agents quickly set up for success.
“Brandon has been a passionate and knowledgeable Realtor and we look forward to watching what he accomplishes in his new role.” Says Brian Rushton, Executive Vice President CENTURY 21 Canada. “With his energy and vision, CENTURY 21 Granite Realty Group will be nothing short of successful and it will continue to deliver the gold standard to the Haliburton county area.”
The locally owned, CENTURY 21 Granite Realty Group Inc. Brokerage currently has 27 agents in 4 offices throughout Haliburton county. Brandon has the goal of hiring 3 new agents this year and a long-term goal of further agent and office growth. He plans to open new offices in the needed areas throughout the cottage country region.
National real estate survey finds home prices holding steady, sales coming back after decline early in pandemic
Vancouver (August 24, 2020) – An annual report out from CENTURY 21 Canada today reveals house prices across Canada are maintaining their strength, while the number of sales is coming back after a decline earlier in the spring due to the COVID-19 pandemic. While the local stories vary across the country, the common theme is of house prices seeing modest changes per square foot over the same period last year. One exception is Montreal, which has seen prices increase dramatically since 2019 – though downtown prices still remain lower than those in Vancouver and Toronto.
In its annual, nationwide study, CENTURY 21 Canada compared the price per square foot of properties sold between January 1 and June 30 this year, compared to the same period last year.
“When the pandemic took hold in Canada in mid-March, there was a lot of uncertainty about what would happen to real estate sales during the typically busy spring market,” says Brian Rushton, Executive Vice-President of CENTURY 21 Canada. “What we have seen is that after a dip in the number of sales early in the pandemic, the pace of sales has returned to near-normal levels as real estate agents and companies innovated new ways of doing things. The real estate industry has proved resilient through the past several months. And even further, prices have held steady as well.”
As it has in many sectors of Canada’s economy, COVID-19 has prompted innovations in how real estate operations, with the adoption of technologies allowing more physical distancing and reducing contact. CENTURY 21 Canada has made additional tools available to sales representatives in order to facilitate the change. Virtual tours are now very popular so that a seller does not have strangers or large numbers of people in their homes. The company encourages all agents to host online open houses through Facebook Live. CENTURY 21 Canada has also recently partnered with an international company, EyeSpy360, which allows a virtual home tour that can be done as a walk-through and presented to a client via email or a live presentation.
Regional highlights:
Quebec
The strongest real estate market in Canada right now is Montreal, with prices increasing significantly since last year, particularly in the downtown detached house and townhouse markets. The price of a detached house in Montreal’s downtown and southwest rose 42.14 per cent to $958 per square foot, while townhouses came up 44 per cent to $768 and condos 13.55 per cent to $805. While prices in Montreal remain lower than those in Vancouver and Toronto they are catching up as prices in those other centres saw more modest increases or even declines. “Even though real estate in Quebec was not considered an essential service, we have seen strong demand and a jump in prices in 2020,” says Mohamad Al-Hajj, owner of CENTURY 21 Immo-Plus in Montreal.
Ontario
Prices have continued to increase in communities across Ontario, particularly just outside the GTA. Newmarket has seen the biggest increase since last year with prices for single family detached houses climbing 37.29 percent, while in Kitchener semi-detached homes increased 17 percent to $399 per square foot. Ottawa is also proving to be strong with increases of about 20 per cent – houses increasing to $313 per square foot and condos to $577 per square foot. Downtown Toronto condos increased 8.9 per cent per square foot to $1,083 – breaking the $1,000 mark. Downtown Toronto condos remain the second most expensive in Canada, after Vancouver condos. Hamilton, meanwhile, saw modest decreases in price per square foot. Rushton says, “With a work from home option more realistic for some people, they’re finding they can get a larger home if they move a bit further from Toronto. Even if their commute is a little longer they’re traveling to an office less often, which makes it more tolerable.”
British Columbia
BC property prices often receive attention from across the country, but in 2020 saw only minor changes, especially compared to increases seen in previous years. Downtown Vancouver condos decreased modestly in price per square foot (down 3.97 per cent to $1,192), but remained the most expensive properties in Canada – though prices for condos in Toronto and Montreal are catching up. Prices of detached houses in City of Vancouver neighbourhoods increased modestly, as did homes in North Vancouver (up 4.75 percent to $690 per square foot), Burnaby (up 5.2 per cent to $579 per square foot), and Richmond (up 1.73 per cent to $608). Both Chilliwack and White Rock/South Surrey saw modest declines, dropping 6.78 percent and 7.81 percent respectively.
Prairies
Prairie house prices continue to be the most affordable in Canada other than those in the Atlantic provinces, and have generally remained flat over the past year. Rural Alberta was an exception, with a soft condo market in some communities. Condos in High River, Alberta have dropped more than 28 percent to $173 per square foot, though in the same community prices for a detached house rose 10.4 per cent to $237 per square foot. Okotoks and St. Albert saw similar trends, though not as marked. In In Edmonton, houses and condos have dropped modestly Calgary house prices have dropped 1.54 per cent to $320 per square foot, while condos have dropped 6.62 per cent. “This is an area that has long relied on the oil and gas industry,” says George Bamber, Owner of CENTURY 21 Bamber Realty in Calgary. “Continued uncertainty in that sector is keeping prices from growing.”
Prices for both condos and detached houses declined almost four per cent in Regina, and were flat in Saskatoon, Brandon, and Winnipeg.
Atlantic
Most of Atlantic Canada saw strong price increases over the last year, though the region remains the most affordable place to purchase real estate in Canada. St. John’s is the exception, where weak industry forced prices for condos down 33.4 per cent to $116 per square foot, while house prices remained flat (up 1.33 per cent to $135). However, Fredericton house prices shot up 24.56 per cent to $123, while Moncton houses rose 19.98 per cent to $124. Condo prices in Halifax remained the highest in the region, up 12.97 per cent to $270 per square foot – on par with a home in Edmonton but lower than those in Calgary. “We’ve seen great interest in home purchases in our area in 2020. I think people see the value in homes here and are looking for a place to put down roots. This region provides affordable housing and a great lifestyle,” says Paul Burns, Manager at CENTURY 21 A&T Countryside Realty.
This is the fourth consecutive year CENTURY 21 Canada has gathered and released this report of local prices per square foot.
“As we are in our fourth year of gathering this data, we continue to see that real estate is not a national picture, it’s really what’s happening in your local community,” says Mr. Rushton. “No matter where in Canada you live buying a home is a great investment, especially if you’re making a long-term purchase.”
CENTURY 21 Canada’s annual survey of data on the price per square foot (PPSF) of properties gathers and compares sales data from its franchises across Canada from January 1 to June 30 of each year. By looking at the price per square foot at the same time each year the firm is able to get a good idea of how prices have changed over time for similar properties. This year’s survey compares 2019 prices with this year’s results, while also providing available 2017 and 2018 data.
For more informationplease contact:
Leigh Kjekstad |Director of Brand Engagement
Phone: (604) 606-2139
Email: Leigh.Kjekstad@century21.ca
British Columbia
CITY
HOUSE TYPE
2017 PPSF
2018 PPSF
2019 PPSF
2020 PPSF
% CHANGE 2019-2020
Vancouver, Downtown
Condo
$963
$1,345
$1,241
$1,192
-3.97%
Vancouver, West Side
Detached House
$1,210
$1,147
$990
$1,004
1.47%
Vancouver
Detached House
$890
$856
$769
$816
6.09%
West Van
Detached House
$817
$899
$738
$734
-0.45%
North Vancouver
Detached House
$626
$681
$613
$690
12.58%
Vancouver, East side
Detached House
$719
$721
$647
$672
3.84%
Victoria
Condo
$615
N/A
Vancouver, Richmond
Detached House
$614
$677
$598
$608
1.73%
Burnaby
Detached House
$588
$599
$551
$579
5.20%
Victoria
Detached House
$458
$509
$442
$488
10.41%
Victoria- Western Communities
Condo
$460
N/A
White Rock/South Surrey
Detached House
$554
$506
$472
$435
-7.81%
Victoria
Townhouse
$418
N/A
Delta North
Detached House
$370
$423
$400
$413
3.21%
Victoria- Western Communities
Detached House
$346
N/A
Victoria- Western Communities
Townhouse
$346
N/A
Kelowna
Apartment
$314
$345
$348
$334
-3.84%
Kelowna
Townhouse
$268
$292
$287
$302
5.45%
Chilliwack
Detached House
$259
$297
$294
$288
-1.99%
Kelowna
Detached House
$263
$283
$274
$280
2.35%
Chilliwack
Condo/ Apartment
$198
$283
$290
$270
-6.78%
Kelowna
Half Duplex
$232
$247
$260
$263
1.41%
Chilliwack
Townhouse
$208
$267
$249
$250
0.40%
Alberta
CITY
HOUSE TYPE
2017 PPSF
2018 PPSF
2019 PPSF
2020 PPSF
% CHANGE 2019-2020
Calgary
House
$341
$325
$320
-1.54%
Calgary
Condo
$329
$317
$296
-6.62%
St. Albert
Duplex
$274
$262
$272
$278
2.23%
St. Albert
Detached House
$290
$287
$271
$269
-0.62%
Edmonton
Detached House
$289
$288
$272
$268
-1.37%
Okotoks
Detached House
$238
$254
6.67%
Red Deer
Detached House
$282
$276
$262
$252
-3.96%
Edmonton
Duplex
$261
$275
$256
$250
-2.35%
High River
Detached House
$202
$193
$215
$237
10.40%
Okotoks
Condo
$254
$211
-16.65%
St. Albert
Condo
$247
$239
$223
$211
-5.57%
Edmonton
Condo
$261
$231
$220
$206
-6.00%
High River
Condo
$241
$173
-28.26%
Prairies
CITY
HOUSE TYPE
2017 PPSF
2018 PPSF
2019 PPSF
2020 PPSF
% CHANGE 2019-2020
Saskatoon
Detached House
$296
$270
$263
$263
0.00%
Brandon
Detached House
$248
$248
$246
$248
0.86%
Winnipeg
Detached House
$267
$282
$243
$244
0.33%
Regina
Detached House
$263
$254
$246
$237
-3.74%
Winnipeg
Condo
$261
$220
$223
1.48%
Saskatoon
Condo
$231
$208
$213
$217
2.00%
Winnipeg
Attached
$202
$210
4.19%
Regina
Condo
$246
$236
$213
$205
-3.86%
Brandon
Condo
$201
$196
$204
$204
-0.11%
Ontario
CITY
HOUSE TYPE
2017 PPSF
2018 PPSF
2019 PPSF
2020 PPSF
% CHANGE 2019-2020
Toronto, Downtown
Condo
$819
$903
$994
$1,083
8.91%
Ottawa
Condo
$442
$485
$577
18.97%
Vaughn
Detached House
$434
$503
$548
8.91%
Richmond Hill
Detached House
$585
$445
$465
$522
12.29%
Newmarket
Detached House
$372
$510
37.29%
Markham
Detached House
$485
N/A
Guelph
Detached House
$380
$397
$409
$443
8.31%
St. Catharines
Bungalow
$385
$367
$425
15.80%
Guelph
Condo
$374
$402
$423
5.22%
Waterloo
Condo
$402
$411
2.24%
Waterloo
Detached House
$372
$407
9.41%
Hamilton
Detached House
$362
$378
$406
7.40%
Guelph
Duplex
$330
$348
$362
$400
10.50%
Kitchener
Detached House
$320
$339
$359
$400
11.42%
Kitchener
Semi-Detached
$341
$399
17.01%
Kitchener
Condo
$328
$362
$399
10.22%
Waterloo
Semi-detached
$357
$399
11.76%
Niagara Falls
Bungalow
$336
$395
17.56%
Cambridge
Detached House
$325
$332
$355
$388
9.30%
Cambridge
Duplex
$300
$311
$331
$377
13.90%
Hamilton
Apartment/ Condo
$234
$376
$370
-1.72%
Cambridge
Condo
$344
$347
$367
5.76%
Guelph
Townhouse
$311
$335
$364
8.66%
Bradford
Detached House
$286
$345
$358
3.93%
Barrie
Detached House
$283
$350
$350
0.00%
Waterloo
Townhouse
$324
$344
6.17%
Hamilton
Townhouse
$257
$350
$343
-2.05%
Kitchener
Townhouse
$323
$342
5.88%
Cambridge
Townhouse
$282
$317
$341
7.57%
St. Catharines
Detached House
$310
$290
$330
13.79%
Ottawa
Detached House
$215
$225
$258
$313
21.32%
Niagara Falls
Detached House
$275
$300
9.09%
London
Detached House
$201
$191
$237
$250
5.56%
Grey Bruce
Detached House
$175
$182
$195
7.38%
Owen Sound
Detached House
$145
$158
$167
5.89%
Quebec
CITY
HOUSE TYPE
2017 PPSF
2018 PPSF
2019 PPSF
2020 PPSF
% CHANGE 2019-2020
Montreal, Downtown and SW
Detached House
$514
$603
$674
$958
42.14%
Montreal, Downtown and SW
Condo
$533
$567
$709
$805
13.55%
Montreal, Downtown and SW
Townhouse
$462
$514
$533
$768
44.03%
Atlantic Canada
CITY
HOUSE TYPE
2017 PPSF
2018 PPSF
2019 PPSF
2020 PPSF
% CHANGE 2019-2020
Halifax
Condo
$228
$239
$270
12.97%
Charlottetown
Detached House
$138
$147
$165
$178
7.88%
Halifax
Detached House
$131
$155
$162
$170
4.94%
St. John’s
Detached House
$167
$137
$132
$135
2.83%
Moncton
Detached House
$100
$101
$106
$124
16.98%
Fredericton
Detached House
$99
$123
24.56%
Saint John
Detached House
$111
$123
10.86%
St. John’s
Condo
$174
$116
-33.48%
Northwest Territories
CITY
HOUSE TYPE
2017
2020
Yellowknife
Detached House
$277.31
$277
Townhouse
$275.95
$265
Manufactured
$263.83
$267
Apartment
$332.93
$347
Duplex
$313.33
$306
About CENTURY 21 Canada®
CENTURY 21 Canada Limited Partnership (century21.ca) is a real estate master franchisor with complete rights to the CENTURY 21® brand in Canada.
The CENTURY 21 System is one of the world’s largest and most recognized residential real estate franchise sales organization with approximately 9,400 independently owned and operated franchised real estate offices worldwide and over 127,000 sales professionals. CENTURY 21 provides comprehensive technology, marketing, training, management, and administrative support for its members in 80 countries and territories worldwide.
How the information was gathered by CENTURY 21 Canada
CENTURY 21 franchisees were asked to help come up with the average price-per-square-foot in their market. However, calculating a precise number is not an exact science as every office and province tracks statistics slightly differently. As a result, some have used either the average or benchmark prices (depending on the market) and tracked average square footage in sales from January 1 – June 30, 2020. The price-per-square-foot was calculated from those numbers. Each franchisee has confirmed that that the numbers provided are an accurate representation of their market. Some real estate boards adjust their statistics after the deadline so, in some markets, 2019 numbers were adjusted to better reflect the year over year trends.