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Century 21 Masters Expands Reach to More Alberta Communities
January 2024, Edmonton – Century 21 Masters is proud to announce its expansion as a brokerage with offices strategically located in Edmonton, Calgary, Airdrie, Drumheller, Strathmore, Stony Plain, and St. Albert. These locations enable the brokerage to provide exceptional real estate services to the majority of Albertans, reaching out from the province’s key population centers to over 50 outlying communities.
A Legacy of Leadership and Collaboration
The leadership of Century 21 Masters brings a wealth of experience and vision to this expansion. James Mabey and Geneva Tetreault, whose roots in ownership date back to 2004, are joined in by Bob Sheddy, who became part of the ownership and leadership team in 2024 (previously co-owner of Century 21 PowerRealty.ca which has been with the brand since 1980). Together, they are setting a new standard for what a traditional franchise brokerage can achieve.
“The goal of creating a brokerage that serves the majority of Albertans is not a new one, but we’re excited to bring this enhanced value proposition to agents,” said Geneva Tetreault. “We found that agents across Alberta wanted to join Century 21 Masters, not because of a physical office in their community, but because of the cohesive culture we’ve built—focused on education and excellence.”
A New Era in Real Estate
James Mabey, who is also currently the 2024/25 Chair of the Canadian Real Estate Association, shared his excitement about the direction of the brokerage. “Our goal has never been to be the biggest brokerage, but rather to measure success by the quality of the people we attract and retain. This expansion is a testament to the incredible agents who share our vision.”
Bob Sheddy reflected that the decision was an easy one and emphasized the organic growth in collaboration and referrals among agents. “Over the past 15 months, we’ve seen over $100,000 in referral business to the Agents which is directly attributed to the networking and camaraderie within our team and allows them to provide seamless assistance for their clients’ real estate needs. These connections have only strengthened as we move forward with this merger.”
Century 21 Canada Supports the Vision
Century 21 Canada’s Vice President, Todd Shyiak, shared his thoughts on this milestone: “This expansion demonstrates the innovation and leadership that Century 21 Masters embodies. Their commitment to fostering a culture of excellence and collaboration is exactly what the Century 21 brand stands for.”
Looking Ahead
With over 180 agents serving communities across Alberta, Century 21 Masters is poised to redefine what a franchise brokerage can achieve. This expansion marks the beginning of an exciting chapter, with an unwavering commitment to client satisfaction and agent success. The Company is excited about the growth and continues to focus on having an exceptional group of agents who offer a high level of service and strive for greatness in the moment.
Century 21 Names CENTURY 21 Masters Franchise of the Year
CENTURY 21 Masters of Edmonton was honoured with Century 21’s Franchise of the Year award this month in Calgary at OneC21 2023, the brand’s national network conference.
The award is given by the company’s head office to a franchise that’s consistently shown record success, contributed to their local community and helped fundraise for the brand’s national charitable partner, Easter Seals.
This was the first time the brokerage earned the title since opening in 2004.
“It meant so much to accept the award in a room full of fellow C21 network members who I respect and admire,” says co-owner Geneva Tetreault. “Rarely do we get to truly say thank you to the people who have helped us, and we are so proud to work with an amazing and inspirational group of agents who help us to be better each and every day.”
Tetreault has been with Century 21 Canada since 2004, while the brokerage’s other owner, James Mabey, has run his company since 2006. They joined forces in 2018. “Over the last five years we have been able to find a new level of drive, growth, passion and success,” Tetreault explains.
“Geneva and James have really brought out the best in their team, they’re an incredible pair of leaders, and they continue to take their brokerage to new heights,” says Todd Shyiak, Executive Vice President of Century 21 Canada. “They’ve come so far in five years and we can’t wait to see what the future holds for them. We’re committed to supporting their growth every single step of the way.”
Two CENTURY 21 Canada Owners Elected into Canadian Real Estate Association’s 2022-2023 Board of Directors
Congratulations to James Mabey and Gurcharan Garry Bhaura who were both elected to the Canadian Real Estate Association’s (CREA) Board of Directors in early April 2022. CREA is one of Canada’s largest single-industry Associations. With more than 150,000 real estate brokers, agents, and salespeople, working through 78 real estate Boards and Associations across Canada. Both elected C21-ers will help represents the interests of their CREA members to the federal government and their agencies on existing or proposed legislation that will affect those members, and/or impact homeownership and enhances member professionalism.
James Mabey, the owner of CENTURY 21 Masters, was named Vice Chair of CREA. He previously served as CREA’s Regional Director – Alberta, Chair of the CREA Marketing and Communications Committee, and Chair of the Board for the REALTORS® Association of Edmonton. Mabey has been in the real estate industry since 2005 and now manages over 100 agents across four offices in the Edmonton area. He is also an avid supporter of his community, volunteering and fundraising for many local causes.
“I am feeling incredibly grateful! Yesterday I was elected as the Vice Chair of the Canadian Real Estate Association. I am so proud that once again I have been given the opportunity to volunteer on behalf of over 150,000 REALTORS® across Canada,” says Mabey. “Very thankful for the support of my husband Dylan, my mentors, and the CREA Board of Directors. I am so excited to carry on learning from my peers on this leadership journey.”
Gurcharan Garry Bhaura, the owner of CENTURY 21 President Realty Inc. Brokerage in Brampton, ON, was chosen as a Director-at-Large of CREA. Being in the industry for over 22 years and with the continued success of his #21 GLOBAL21 ranked office of almost 200 agents, Bhaura will use his skills and knowledge to help serve the 150,000 nationwide realtor community. Bhaura was the former President of the Toronto Regional Real Estate Board and has also previously sat on four different non-profit boards, including the Toronto Regional Real Estate Board, where he served as President with over 65,000 members. Bhaura has also chaired numerous committees.
“We are in very fluid times, the world is changing, technology is evolving very rapidly, and it is very important that the REALTOR® brand continues to be front and centre. I want to make a difference and leave the industry better than we found it,” said Bhaura in a news release. Bhaura adds, “It would be an honour to serve the members of CREA across the country.”
