Franchise News 17 October 2022

CENTURY 21 Prairie Elite Aims to Have a Big Presence in a Small Town

North Battleford, SK (October 2022) – The community of North Battleford is about to get its first CENTURY 21 office with the opening of CENTURY 21 Prairie Elite this October. A small community in northwest Saskatchewan, owner Kayla Petersen has a long history in the Battleford and a lot of familiarity with the local real estate market.

Petersen began her career with another franchise in 2008 and became part owner and broker of her own brokerage in 2016. This year, the time was right to make the jump to CENTURY 21 Canada. “Even back when I became part-owner, I was debating joining CENTURY 21 Canada,” explains Petersen. “I’d seen the billboards around Saskatoon, and it was always in the back of my mind. I was getting ready for something new with where I was at and so I reached out to the team at CENTURY 21 Canada and they had a great presentation. I took a step back to think about it, but honestly, they were my only choice. I never looked at other franchises, I loved the rebrand four years ago and the fresh new look. It felt modern, sophisticated and I thought that it would help me grow my business.”

Petersen’s first goal is to get her office up and running, but looking to the future, she wants to have a growing and thriving brokerage within the next five years. “I don’t want to grow too fast and get overwhelmed. I want to keep up with my agents and make sure they each feel comfortable with the tech and tools that CENTURY 21 Canada offers. It’s really important to me to have agents that are community minded, have a good knowledge base of the market, want to make connections and provide the best service possible for their clients. The kind of person that is a self-starter, motivated, and willing to be a part of a team.”

The technology offered by CENTURY 21 Canada was a big reason that Petersen chose to join the brand and she hopes that it will be a big attractor of young and new agents. “I think it’ll be something new in the Battleford area, and I think it’s going to be really beneficial in attracting newer people to the industry. I’m really excited to put it out into the community.”

“It’s great to see CENTURY 21 Canada growing its presence in smaller communities,” says Brian Rushton, Chief Operating Officer of CENTURY 21 Canada. “Real estate has seen an upward trend in these smaller communities as buyers look outside of larger metropolitan areas, and we appreciate brokers like Kayla who have such a strong knowledge of their local market. We know that she’ll be able to guide her agents who, in turn, can guide the clients that choose to make their homes there. Above all, we’re going to continue providing support along with the best technology in the industry to ensure her success.”

Due to her long history in her community, Petersen wants her brokerage to be involved with volunteering and community initiatives. “It’s a very tight-knit place, I’ve lived here for years, I have working relationships with the business community in town, I’ve raised my family here. I just want us to provide service to our clients that’s second to none. I want to empower my agents, I see them as my family and above all I want to help them be as successful as possible.”

CENTURY 21 Prairie Elite will be opening October 20, 2022.